Beau Asprey, sales and marketing consultant, London
I build the acquisition and sales engines behind high-ticket service businesses.
Founder of The Sales Roster and Verv Marketing. I work with a small number of founders a year on the strategy, systems and people that turn spend into signed clients.
About
Most growth advice comes from people who have only ever sat on one side of the pipeline. I've built both.
I started as a media buyer running Meta ads for DTC and ecommerce brands, where the only thing that mattered was whether the spend came back as revenue. That discipline became Verv Marketing, a performance agency that grew from paid social into outbound, AI-assisted lead generation and full funnel builds for coaches, consultants, clinics and brands across four countries.
Running acquisition at that scale showed me where businesses actually lose money: not in generating demand, but in converting it. Leads sat in inboxes, founders took every sales call themselves, and reps were hired with no structure around them. So I founded The Sales Roster to recruit, train and place commission-based setters and closers into those businesses, and to manage them properly once they're in.
Today I run both companies and take on a limited number of consulting engagements with founders who want a direct line to someone who has designed, built and operated the whole system, from the first ad impression to the signed contract.
Services
Acquisition strategy and paid media
A clear plan for where your next clients come from, and campaigns that are run with the same scrutiny I apply to my own ad accounts.
- Offer and positioning review
- Meta and LinkedIn campaign architecture
- Creative direction and ad copy
- Tracking, conversion events and attribution
- Ongoing media buying or oversight of your team
Outbound and lead generation systems
Cold email, LinkedIn and AI-assisted prospecting built to run every week without you, so new business stops depending on referrals.
- Ideal client definition and list building
- LinkedIn automation and messaging
- Cold email infrastructure and deliverability
- AI lead detection and enrichment
- Follow-up sequences and CRM handover
Sales team design and placement
The structure, people and process to convert the demand you generate: setters, closers, commission models and the playbooks that make them productive fast.
- Sales process and qualification criteria
- Commission and compensation structures
- Setter and closer recruitment via The Sales Roster
- Scripts, objection handling and training
- Management cadence and KPIs
Funnels, offers and conversion
Everything between the click and the call. Pages, forms and booking flows that qualify the right people and make saying yes feel obvious.
- High-ticket offer construction
- Landing pages and video sales letters
- Application and qualification forms
- Booking flows and automated follow-up
- Dashboards that show spend to revenue
Working together
Three ways to work with me, depending on how hands-on you need me to be.
Advisory
A monthly retainer for founders who want a direct line to me. Regular strategy sessions, review of your numbers, and a second set of eyes on every significant acquisition and sales decision.
Build
A fixed-scope project to design and install a specific system: a paid acquisition engine, an outbound machine, a sales team structure, or a complete funnel. Delivered, documented and handed over.
Done for you
For founders who want it run, not just built. Media buying, outreach and sales placement delivered through Verv Marketing and The Sales Roster, with me overseeing the whole pipeline.
I take on a small number of clients at a time so that each one gets my direct involvement. Fees are agreed on a call once I understand your business and what needs to change.
Companies
The Sales Roster
thesalesroster.comTrained. Vetted. Placed.
A UK-based specialist sales recruitment agency that places trained appointment setters and closers into online service businesses: coaching, consulting, agencies and digital services. We recruit, vet and train the reps, place them on a performance basis, and manage them so the founder doesn't have to.
Verv Marketing
vervmarketing.coPerformance marketing for service businesses and brands.
A performance marketing agency serving coaches, consultants, DTC brands and aesthetics clinics across the UK, US, Canada and Australia. Meta ads, LinkedIn and cold email outreach, AI lead generation systems and funnel builds, all measured on the leads and revenue they produce.
Who I work with
- Coaches and consultantsSelling a programme or service at $2,000 and above, with proof it sells, and ready to move beyond referrals and word of mouth.
- Agencies and digital service businessesExcellent at delivery, inconsistent at bringing in new clients, and tired of the founder being the only person who can sell.
- Ecommerce and DTC brandsAlready spending on paid media and wanting a sharper line from spend to revenue, or a second channel beyond Meta.
- Founders building a sales teamHiring a first setter or closer and unsure how to structure, pay, train or manage them so the hire actually pays for itself.
Contact
Tell me about your business and what isn't working.
Send a short note with where you are now, what you're selling and what you'd like to change. If it looks like a fit, I'll suggest a call. I read and reply to everything personally.
hello@beauasprey.com